Challenge:
- Increase awareness of Autism among Hispanics (Consumers and Trade)
- Increase awareness of Autism awareness month among Hispanics
Solution:
- Conducted organization audit of Easter Seals to determine serviceability to the Hispanic segment
- Developed local and national spokespersons, expert on Autism and Hispanics
- Developed press releases, fact sheets and stories of hope, pitched to local and national media. Focused on families and Hispanic incidence of Autism
- Produced radio and print PSA's focusing on Autism awareness month
- Developed bilingual website and implemented 800#
Results
Estimated Total (1 Month):
- 10,558,081 Impressions
- $554,219 Media Value
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